With Kathy’s support, I’m busier than I’ve ever been – and confident about growing my business for the future”

Debbie Bradley Treetrace Family History | Case Study

Passionate About Family History – Paralysed by Marketing

Family history is my passion. I absolutely love researching families, writing about their stories, and giving talks that bring the past to life. I know I’m good at what I do – really good, in fact.

But when it came to actually marketing myself? That was a completely different story.

I’d recently changed my business name, which meant I needed to raise my profile all over again. The problem was, I found it incredibly difficult to communicate what I do and why clients should choose me. The hardest part of running my business wasn’t the research or the writing – it was getting the word out there and attracting the clients I knew I could help.

I needed support to promote my business properly, but I didn’t know where to start.

Finding the Right Support – and the Right Tools

I first met Kathy Ennis when I attended her BIPC Women in Business workshops in Norfolk. What struck me straight away was how well she understood the processes behind running a business – not just the theory, but the practical, day-to-day realities.

I quickly grew to like and trust her.

What made the biggest difference was that Kathy views your business from an outsider’s perspective. She spotted things I’d never even considered and offered insights that genuinely shifted how I approached things.

Working with Kathy, I:

  • Learned how to streamline my processes and work more efficiently
  • Got the tools I needed to plan and manage my time properly
  • Developed the confidence to actually talk about my skills and what I offer

Started raising my profile in a way that felt authentic and manageable

Kathy supported me every step of the way – never pushy, just practical, helpful guidance that I could actually put into action.

Busier Than Ever – and Ready to Grow

The impact has been huge.

I’ve learned how to plan my weekly workload so that all my tasks get completed on time. I’m far more organised, and I’m managing my time more effectively than I ever have before.

And the result?

I’m busier now than I’ve been for a long time. In fact, I’m busier than I’ve ever been – and it’s all thanks to Kathy’s guidance.

Kathy didn’t just help me promote my skills. She gave me the confidence to grow my business for the future. I still have some procedures to put in place, but I’m working towards them – and I know I’ve got the foundation in place to keep building.

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May 4 2026

May 4 2026

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